Result of ServiceThe individual contractor will significantly elevate the visibility, reach, and audience interaction of the eTrade for Women initiative Work LocationHome Based Expected duration12.01.26 - 09.10.26 Duties and ResponsibilitiesIn line with UNCTAD’s mandate to promote inclusive and sustainable digital economies, the eTrade Initiatives Section of the E-Commerce and Digital Economy (ECDE) Branch leads the eTrade for Women initiative. This flagship programme supports women digital entrepreneurs in developing countries and fosters public-private dialogue to build more gender-inclusive digital ecosystems. To amplify the initiative’s visibility, communicate impact, and better leverage storytelling, UNCTAD seeks to hire a Social Media & Digital Communications Specialist. Under the supervision of the Chief of Section, and in close collaboration with the Programme Management Officers in the team, the individual contractor will deliver expertise in the following key areas: 1. Enhancing online visibility and outreach 1) Develop and implement a digital content strategy, including a rolling editorial calendar, to strengthen the initiative’s presence across priority social media platforms (e.g. LinkedIn, Instagram, X/Twitter), applying best practices and analytics for content creation, storytelling and audience engagement. 2) Propose innovative formats and opportunities to showcase programme results and impact—particularly human and business impact stories and features on members of the initiative—ensuring alignment with UNCTAD branding and messaging. 2. Content Development & Storytelling 1) Draft and adapt platform-specific copy/captions, using innovative formats to showcase the initiative’s impact online. 2) Create and maintain a repository of impactful human and business impact stories for use and dissemination across products and channels. 3) Create and adapt relevant content relevant to be shared by the Advocates and members of the eTrade for Women initiative. 3. Data Analytics and Performance Reporting 1) Prepare regular analytical reports, using available analytics dashboards, to monitor the performance of the initiative’s online activities, tracking reach and engagement across channels and identifying trends. 2) Use data-driven insights to refine and optimize content, formats, and posting schedules; propose adjustments to the strategy to ensure alignment with the initiative’s objectives and Key Performance Indicators (KPIs). Qualifications/special skillsA first university degree, Bachelor, in Business Administration, Marketing, Communications or any other relevant field is required At least 3 years of proven professional experience in digital marketing is required Demonstrated experience producing content for social media is required. Relevant experience with social media and content management (calendar creation, posting scheduling) is required. Familiarity with the digital entrepreneurship ecosystem and/or women’s economic empowerment is desirable Experience with the United Nations is desirable. LanguagesFluency written and oral in English is required. Knowledge of French is desirable. Additional InformationNot available. No FeeTHE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.