Organizational Setting
UTF/BRA/089/BRA
The project objective is to contribute to the national processes of strengthening family farmers in Brazil for poverty reduction and rural revitalization. The outcome is to implement differentiated policies and programs that improve the capacities of the national government, local and family farmers in areas such as ATER (rural extension and technical advisory services), Credit Programs, land access and governance, access to markets and the strengthening of cooperativism.
Reporting Lines
The incumbent reports to the Assistant Representative in FAO Brazil – Programme.
Technical Focus
To hire an incumbent specialized in design strategy and visual communication to carry out diagnosis and specialized research on the needs and potential of visual communication of the Executive Secretariat of the MDA, with the objective of proposing strategies and solutions to improve the production of institutional graphic and digital materials, ensuring greater reach and impact of public policies aimed at the development of agriculture family and agroecology.
Tasks and Responsibilities
In close collaboration with Office of Communications (OCC) branches and appropriate Communication focal points, the incumbent will:
• Survey and analyze the materials and visual tools currently used by the Executive Secretariat;
• Conduct interviews with internal and external stakeholders to assess perceptions of the visual identity;
• Analyze the coherence and consistency in the application of the visual identity across different communication channels;
• Elaborate a detailed diagnosis of the current state of the Executive Secretariat’s visual identity;
• Develop guidelines to strengthen or reformulate the institutional visual identity;
• Plan and deliver technical training sessions for civil servants on best practices for using the visual identity;
• Create a practical guide on good institutional design practices, including examples and application instructions;
• Prepare a final report to evaluate the results, including an impact analysis and recommendations for ongoing improvements.
FAO Standards and guidelines:
• Liaison with OCC will be maintained, either directly or through an agreed focal point/coordinator, to ensure compliance with OCC standards, aligned messaging, and appropriate review and clearance processes.
• All communication materials will follow FAO clearance processes and comply with FAO standards, including:
FAO Strategic Framework 2022-31: https://www.fao.org/strategic-framework/en
FAO social media policy and guidelines: https://www.fao.org/2/socialmedia
Social Media Branding Guidelines: https://openknowledge.fao.org/handle/20.500.14283/cb5044en
FAOSTYLE: https://openknowledge.fao.org/handle/20.500.14283/cb8081en
FAO terminology: http://www.fao.org/faoterm
FAO Names Of Countries: https://www.fao.org/nocs/en
Story guidelines, Story template, UN map standards, FAO logo policy and related branding guidelines (available to staff).
• Further guidance regarding FAO communications, policies and procedures can be found through the FAO intranet, OCC section.
CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING:
Minimum Requirements
• University degree in Applied Social Sciences, according to the CAPES/CNPq table of areas of knowledge.
• Minimum of 5 years of experience in institutional design, visual identity or creation of graphic or digital materials.
• Working knowledge of English and Portuguese;
• National of Brazil or resident of the country with valid work permit.
FAO Core Competencies
• Results Focus
• Teamwork
• Communication
• Building Effective Relationships
• Knowledge Sharing and Continuous Improvement
Technical/Functional Skills
• Experience in government projects, public communication, or visual accessibility.
ONLY CURRICULUM VITAE (CV) COMPLETED IN PORTUGUESE WOULD BE ACCEPTED FOR THIS VACANCY