Senior Associate, Core Communications, WRI India Our mission and values:Our mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.Our values are shared ideals that bind us together: Integrity, Innovation, Urgency, Independence and Respect.
Our culture:We are committed to advancing gender and social equity for human well-being in our mission including equal opportunities in employment. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, national origin, age, caste, marital status, sexual orientation, gender identity and expression, disability, or protected Veteran status. About the Role:As a Senior Associate, you will play a key role in shaping communications for an upcoming pan-India transport initiative. The role involves creating compelling communication materials—ranging from social media content, videos, and infographics to event collaterals, brochures, and more. We are looking for someone with:
Strong communication and storytelling skills
Proven experience in developing engaging content
Strong interpersonal skills to collaborate with partners across cities and diverse backgrounds
Basic design and video editing capabilities
Proficiency in additional Indian languages (a plus)
Candidates with prior work experience in mainstream print media, especially on urban mobility, will be preferred
The role would require the candidate to also travel to different cities in India for organizing convenings. How your day will unfold: Digital Media Content Creation (50%)
Develop communication material suited for different formats (like short video snippets, graphics, reels) for different channels—WhatsApp, Instagram, LinkedIn, etc.
Leverage existing products (like research reports, decks, and blogs) and identify key messages to develop tailored social media messaging.
Maintain a structured blog and social media outreach calendar.
Identify opportunities to develop new content (like writing a blog to highlight a milestone or creating an attractive post based on a new publication release).
Create and implement a digital communication plan for pre- and post-event outreach. Other Content Creation (30%)
Develop content for press releases, blogs, brochures, and facilitate the writing of op-eds for external publications.
Ensure all content is accurate and grammatically correct while maintaining WRI India branding and style guidelines.
Work with leadership to create short thought pieces and articles. Research and Event Outreach and Support (20%)
Convert research insights into simple-to-understand language and visualizing infographics that are palatable to a larger digital audience.
Prepare attractive and informative presentation decks as needed.
Support teams in developing reading materials (concept notes, agendas, etc.) for convenings/events.
Facilitate internal coordination and lend support during on-ground events.