Back KG10-HR2025C35 - SMM Consultant

Project Context and Scope
The \"Safe Migration for Seasonal Workers from Central Asia to the UK\" project aims to support the safe participation of Central Asian migrants in the UK Seasonal Workers Scheme (SWS), promoting a positive migration experience within the United Kingdom (UK) and helping participating Central Asian countries maximize the scheme’s benefits for economic development. The project seeks to address the challenges faced by nationals of Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan engaged in labour migration to the UK under the SWS.

Under this Terms of Reference (ToR), the incumbent is expected to work under the overall guidance of the Head of the Protection Unit and the direct supervision of the Media and Communications Specialist. The incumbent will closely collaborate with the IOM Kyrgyzstan project team and other relevant stakeholders, including government partners.

Organizational Department / Unit to which the Consultant is contributing   Protection and Climate Mobility Unit. Kyrgyzstan component of the \"Safe Migration for Seasonal Workers from Central Asia to the UK\" regional project (LM0545).  Tasks to be performed under this contract

• In cooperation with IOM Kyrgyzstan project team, develop media-plan for targeting beneficiaries with online information, based on needs of target groups;   
• Conduct an information campaign reaching the following targets:  
  • Instagram – 130 thousand people
  • YouTube – 1 thousand people
  • Facebook – 4 thousand people
  • X (Twitter) – 2 thousand people
  • In cooperation with IOM Kyrgyzstan project team, develop all visual materials and information products and conduct weekly online dissemination on all relevant social networks and posting on Instagram, Facebook, X, TikTok, YouTube;  
  • Publish posts related to SWS on the CEA platforms, and general information linked with migration issues on the IOM platforms;   
  • Provide effective consultations using innovative technologies through social networks;  
  • Track statistics on social networks and regularly report on the number of people covered. It is advisable to disaggregate the statistics by age, gender and geographic location. Coverage of all prospective labour migrants, the target group of an information campaign should reach at least 20,000 people for the project period (at least 2,000 likes, comments, re-posts, and saves). Provide the engagement rate for social media posts, identifying content that generates most views and engagement from the target audience;    
  • Cover all the activities of the project partners (photos, videos, success stories);  
  • Provide media support within all IOM projects as necessary;  
  • Prepare monthly reports on the achieved results of the developed media-plan implementation, including media-analytics: views, click-through rates, interactions, engagement rate, etc.; 

    The consultant shall coordinate well in advance the materials of the proposed information campaign with the Communications Specialist and other relevant Project staff.
      Performance indicators for the evaluation of results

    The Consultant shall provide the following reports on project activities performed: 

    • Monthly reports with Media Analytics indicating no. of new social media subscribers/followers, % of placements in local media, # of times hashtag is used on social media, average watch time (median), # of social media engagements (e.g., likes, shares, clicks, click-through to website, comments), # of positive answers to pop-ups asking if the information was useful, no. of high-quality partners or influencers, engagement rate, % of media coverage with positive sentiment toward the Project (to be submitted to the Media and Communications Specialist by the end of every month). Monthly reports should also include information on the type of content that generated the highest engagement among the target audience and possible ideas for future content. 
    • A final report (to be submitted to the Media and Communications Specialist by 31 March 2026). 

      Education, Experience and/or skills required

      • Bachelor’s degree in Social Sciences, Communications, Mass Media, Migration and Social Inclusion, or another related field;  
      • At least 3 years of experience in developing and conducting information campaigns and managing social media accounts;    
      • Excellent knowledge of social media marketing principles and content performance evaluation. Languages
        • Proven communication skills, with a strong command of Russian and Kyrgyz language; knowledge of English is an asset.   IOM’s official languages are English, French and Spanish. Proficiency of language(s) required will be specifically evaluated during the selection process, which may include written and/or oral assessments.   Travel required
          • Some travel within the country is expected. In case of travel, IOM will cover transportation, airfare, and provide a Daily Subsistence Allowance (DSA) based on the non-IOM staff rate to cover accommodation, meals, and pocket money. Required Competencies   IOM’s competency framework can be found at this link. Competencies will be assessed during the selection process.   Values - all IOM staff members must abide by and demonstrate these three values:
          • Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
        • Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
      • Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
    • Courage: Demonstrates willingness to take a stand on issues of importance.
  • Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated. Core Competencies – behavioural indicators
  • Teamwork: Develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
• Delivering results: Produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes.