Back Junior Performance Marketing Manager, Berlin, Germany

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance

JOB TITLE: Junior Performance Marketing Manager

TYPE OF CONTRACT: Jnr CST

UNIT/DIVISION: INK

DUTY STATION: Berlin, Germany

DURATION: 11 months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world's largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

ShareTheMeal is WFP's fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP's Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger. ShareTheMeal currently has more than 4 million users worldwide, who have shared more than 94million meals (over US$ 46 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Consultant, reporting to the Head of Marketing for the ShareTheMeal initiative, is expected to:

• Support execution of the paid media growth strategy, identify opportunities and allocate the budget according to goals
• Support the management of a significant digital media budget optimizing to an ROAS goal globally, across ShareTheMeal campaigns
• Implement direct response campaigns through social platforms (Facebook, Google, Twitter, Snapchat) to drive installs and donations
• Define and implement structured testing plans to improve advertising efficiency and scale for all markets (creatives, landing pages, audiences, bidding, etc.)
• Implement, deliver, monitor, analyze and optimize current campaigns to ensure they meet objectives
• Coordinate ASO testing across both Play and App Store to deliver the highest possible conversion rate from app impression to app unit
• Support other activities as required

DELIVERABLES AT THE END OF THE CONTRACT:

• Paid media growth strategy is implemented successfully
• Media budget is optimized to a ROAS goal
• Play and App Store presence is optimized through continuous testing

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education: Bachelor's degree, Master's degree is preferred

Experience: At least 1 year of experience in performance marketing. Experience in mobile app marketing is essential; additional marketing experience is preferred.

Knowledge & Skills:

• Experience and knowledge of the latest digital marketing tools and channels (incl. Facebook Ads Manager, Google Ads, Adjust, ASO tools such as AppTweak, etc.). Experience with emerging channels such as tiktok and Spotify would be a plus
• Strong analytical abilities, both quantitative and qualitative
• Results-driven with an ability to manage competing priorities and work to tight deadlines
• Excellent communication and a collaborative spirit, able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy
• Self-motivated and able to work with a high degree of autonomy
• Fully committed and motivated to achieve the aims of the World Food Programme

Languages: In addition to a high proficiency in written and spoken English, knowledge of a second UN language is a plus

Deadline for applications: 20 February 2021

Ref.: VA No. 135881

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

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