About MSF-USA | Doctors Without Borders
Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by a group of doctors and journalists to go to emergency situations and to treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations, working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict, without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and provides assistance to the population in distress and intervenes worldwide. MSF staff also “bear witness” by speaking out about our work and what is experienced on the ground, not only to draw the world’s attention to crises, but to stand in solidarity with our patients and colleagues who are experiencing these emergencies firsthand.
We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.
Role Overview
This role drives integration by managing planned giving marketing campaigns and automated journeys across all channels, including mail, email, telemarketing, and digital advertising. You will collaborate with channel managers and agencies to cultivate and solicit planned giving prospects, and steward Legacy Society members in our Mass, Midlevel, and Major Gift audiences. You will also help take our digital lead generation and qualification efforts to the next level. Using analytics and research to identify opportunities for optimization and innovation, you will drive program evolution and support annual planning, budgeting, and setting KPIs.
Department Accountabilities
Key Account Management
Take overall responsibility for designing, developing and delivering the organization's account management strategy. May also personally manage a few relationships with the most strategic donors.
Donor Development
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by cultivating partnerships or identifying and develop new geographies, markets or donors for its mission.
Donor Relationship Development
Build trust and loyalty with potential donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with donors, especially large corporations or foundations.
Brand Positioning
Develop brand positioning based on the brand strategy and implement brand plans.
Roles Specific Outcomes
Stakeholder Management
Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met.
Digital Marketing Execution
Execute several aspects of digital marketing operations, such as planning digital marketing campaigns, creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
Donor Experience Mapping
Perform and implement techniques such as voice of the donor initiatives, journey mapping, and qualitative touchpoint analysis to identify donor pain points, challenges, and hurdles.
Key Account Management
Deliver specialized support and service for new and existing accounts in line with organizational policies and procedures. Respond to complex donor enquiries while helping senior colleagues manage and maintain donor relationships.
Donor Experience Strategy
Perform analyses that contribute to the understanding of the needs and expectations of different donor segments and make recommendations with a potential impact on the CX strategy.
Donor Renewals
Help drive donor renewals through exceptional service, supporting the sales teams as required.
Complexity and Problem-Solving Skills