UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, Education

How can you make a difference? 

The purpose of the Digital Media Consultant role under the supervision of the Advocacy and Communication Manager at UNICEF is to enhance the organization's digital presence, engagement, and fundraising capabilities in the Gulf area. This entails developing and implementing strategic plans to expand UNICEF's voice and reach across social and digital channels, in alignment with its digital objectives. The role involves leveraging industry best practices, both globally and locally, to ensure dynamic and meaningful engagement with audiences.

Key responsibilities include advising on and supporting the creation of digital content and campaigns, coordinating with internal and external partners to maximize fundraising efforts, and developing partnerships with influencers to amplify UNICEF's message. The role also focuses on ensuring brand consistency across all public-facing digital content, supporting programmatic activities with digital assets, and providing comprehensive reporting and analysis to inform future strategies.

The Digital Media consultant plays a crucial role in using digital platforms to effectively communicate UNICEF's mission, increase public engagement, drive fundraising activities, and support advocacy and programmatic goals in the Gulf region.

To enhance UNICEF's digital presence, engagement, and fundraising capabilities in the Gulf area, aligning with the organization's digital objectives and leveraging global and local best practices to maximize impact through the following Tasks:

-Develop and implement strategies to expand UNICEF Gulf’s voice, reach, and engagement across social and digital channels.

- Setting the direction of the content calendar covering all key UNICEF events and initiatives in the region.

-Advise on and support the creation of all digital content and campaigns running on UNICEF Gulf social media platforms.

-Coordinate with internal and external partners to develop and implement fundraising campaigns such as Ramadan and emergency appeals.

-Identify and develop partnerships with local and regional influencers and content creators.

- Provide comprehensive digital reports in addition to analysis and feedback to refine digital engagement strategies and improve outcomes.

-Create and manage META ads campaigns covering various topics such as emergency appeals, internet safety,

-Work on the digital aspects concerning the office’s flagship projects that combine programmes and partnerships such as digital wellbeing for adults and children and ECD.

To qualify as an advocate for every child you will have… 

A bachelor’s degree in journalism, Communications, Multimedia, Digital Media is required.


Proficiency in the following skills and expertise are essential: Digital Marketing Strategy, Content Creation, Social Media Management, Fundraising and Digital Campaigns Management, Influencer and Partnerships Collaboration, Branding and Design, Analytics Reporting, Cultural Awareness and Sensitivity, Communication and Interpersonal Skills. Preferred to have technical expertise in SEO marketing, background in graphic design, and overall video production. Fluency in English and Arabic is required. For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 


UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 


Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

This vacancy is archived.

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