Location: Any MSF office*
Contract: Permanent - full-time
Starting date: ASAP
Deadline to apply: 23 April 2023
*By default, the successful candidate will be offered a contract in the MSF office of their country of residence at the time of application.
I. MSF INTERNATIONAL
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters. MSF offers assistance to people based on need and irrespective of race, religion, gender or political affiliation.
MSF International is the legal entity that binds MSF’s 24 sections, 25 associations and other offices together. Registered in Switzerland, MSF International provides coordination, information and support to the MSF Movement, as well as implements international projects and initiatives as requested.
II. POSITION BACKGROUND
In 2022, the MSF platforms of Directors of Fundraising and Communications tasked the International Office to create an International Digital Engagement Unit to consolidate needed expert support to the digital engagement community within MSF. This expertise ranges from providing digital data and insights to managing relationships with major digital companies and supporting a wide range of digital engagement activities across the MSF movement.
The International Digital Engagement Advisor will be part of this team, as a social media and marketing expert for guiding the MSF movement.
II. PLACE IN THE ORGANISATION
The International Digital Engagement Advisor (IDEA) will be a member of the International Digital Engagement Unit, which is a part of MSF International.
This team reports directly to the International Communications Coordinator and functionally to the International Fundraising Coordinator. It is made up of five people working in different areas of digital expertise and based in different MSF offices.
The International Digital Engagement Unit works closely with different working groups and task forces within MSF’s digital community to support communications and fundraising.
The IDEA reports hierarchically & functionally to the Head of the International Digital Engagement Unit.
IV. OBJECTIVES OF THE POSITION
This position aims to support and manage the organisation of MSF’s digital footprint – which has been growing fast in recent years – in order to improve the impact of our engagement; to support our operations; and to help the generate financial and human resources support worldwide. As part of this initiative, the position will also manage key shared social media global structures for the MSF movement.
In addition, the position will be a key strategic partner for those operating social media accounts throughout MSF, with a specific focus on the international office and digital advisors working directly with field operations.
V. MAIN RESPONSIBILITIES
1. Lead MSF Global Social Media footprint
Coordinate, maintain, and be lead focal point for MSF's global structures in the back end of major social media platforms (Facebook, TikTok, Twitter) Inform, train, provide access and support users within the MSF digital community according to their status and objectives daily Contribute to designing international strategies for social media platforms to achieve common objectives, helping to find international/regional/local synergies Coordinate global initiatives to transform MSF social media presence according to digital industry evolution Keep up to date information on MSF social media footprint and, in collaboration with the International Web Officer, produce an annual report on MSF’s digital footprint with recommendations Promote best practices and guidelines to improve MSF’s digital presence2. Chair the Digital Working Group (DWG) for operational communication and contribute to its activities
Organise, prepare, and record meetings of the DWG and report on its activity Support the members of the DWG on identifying priorities and planning for digital activities in support of MSF operations Provide strategic advice to DWG on global digital engagement activities and opportunities Facilitate training sessions and produce guidance material for field staff when required3. Provide strategic advice for international digital engagement initiatives
Provide strategic and technical support for social media tools and platforms managed by the International Office Communications team (IO comms) Act as online advertising expert for IO comms (SEM, social media advertising) and manage corresponding ads accounts Provide strategic advice to the International President on managing his social media channels and produce dedicated content in collaboration with the International Content Manager Lead the process of defining an international engagement strategy for MSF Global presence in LinkedIn in collaboration with the International Human Resources Communication Advisor and the corresponding working group Provide strategic guidance on how to produce and disseminate social content across MSF teams on request4. Contribute to MSF Digital Initiatives (led by others)
Contribute to reporting system on sensitive content in coordination with the Disinformation Officer Contribute to international social media listening efforts and back up the International Digital Data and Insights AdvisorBe an active member of different MSF communities of practice, especially advising the Fundraising community on digital engagement activities Act as the International Office online fraud focal point and support the Intersectional Legal Department with strengthening MSF response mechanisms to tackle online fraud across the organisationSupport the creation of online branding standards Support the digital Communication and Fundraising community during emergencies & crises, coordinating international efforts and leading initiatives5. Other
Be part of the evening/weekend on-call rota for publishing to website and social media; Undertake any other tasks as delegated by managersThis vacancy is archived.