supporting new and existing initiatives to raise funds, engage and steward constituents as well as support website administration. The position will be closely involved with a broad spectrum of Action Against Hunger’s work in digital fundraising and digital campaigns, including paid media, email marketing, SMS, data and analytics, conversion rate optimization, and website updates and administration. The Digital Marketing Associate reports to and works closely with the Digital Lead. This role also supports the Senior Digital Marketing Officer as well as others on the Donor Marketing Team.
Purpose: Support new and existing initiatives to raise funds digitally, drive acquisition, engage and steward constituents as well as support website administration
Engagement: Collaborates with the digital team as well as the wider External Relations team to reach fundraising goals, reporting to the Digital Lead
Delivery: Effectively provides digital fundraising support, working across a breadth of digital fundraising activities
Support email and SMS marketing programs (25%)
Assist with rollout of strategy and implementation of email and SMS programs, including all appeals and stewardship campaigns Review and provide feedback on copy and segmentation and provide QA on emails and SMS message Work with the Senior Digital Marketing Officer and Fundraising Systems team to produce and refresh automated drip campaigns, to steward and retain donors Pull and maintain email performance metrics Maintain email and SMS calendar and dashboard.Support the Paid Media Program (25%)
Project manage creative asset creation process with agency for digital advertising where needed. Assist on paid media campaigns including lead gen and direct fundraising Assist in paid media strategy, reporting, and creative deployment · Maintain paid media asset tracking and advertising asset library Research and stay on top of latest developments in digital advertising space Work with paid media agencies to implement strategyWebsite Administration (25%)
Implement website updates for other teams Update donate pages/forms/receipts as needed QA website functionality and website changes Provide general analytics and metric reporting requests from Google AnalyticsAdministration (25%)
Support with administrative duties such as Pull and refresh audience data for advertising targeting Filing contracts and reporting Scheduling internal and external meetings Co-ordinating agendas, note taking and recording actions Processing vendor invoicesOther duties as assignedSupervisory Responsibilities
None
Fiscal Responsibility
None
Physical Demands
While performing the duties of this job, the employee is required to sit for long periods and to concentrate on work, including typing, and turn out heavy volumes of work accurately, within short time frames under stressful situations in the context of a moderately noisy office with interruptions. To travel to the field, the employee must attest to a level of physical fitness capable of enduring physically difficult, highly stressful situations which may include the necessity to walk long distances, to eat a limited diet and/or to reside in potentially uncomfortable housing or tents. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Working Conditions, Travel and Environment
The duties of the job require regular job attendance at least five days per week. Must be available to work outside normal office hours or on the weekends as required by contact with the missions, mission security, or other obligations. Must be able to travel as required for standard domestic and international business travel as well as to the missions if appropriate. While visiting the field, the employee may be exposed to precarious settings under high security risks and/or very basic living conditions and outside weather conditions, as well is to infectious diseases.Gender Equality Commitments & Zero Tolerance to Abuse
Foster an environment that reinforces values of people of all genders equal access to information. Provide a work environment where people of all genders must be evaluated and promoted based on their skills and performance. Promote a safe, secure, and respectful environment for all stakeholders, particularly for children, beneficiaries, and members of staff. Help to prevent any type of abuse including workplace harassment and sexual abuse and exploitation. Respect beneficiaries’ women, men, children (boys and girls) regardless of gender, sex orientation, disability, religion, race, color, ancestry, national origin, age, or marital status. Value and respect all cultures.Required Qualifications
Bachelor’s degree preferably in digital marketingRequired Skills & Experience
Two or more years’ experience in a similar role Experience with a variety of digital platforms – for example: MailChimp (email), Funraise (donation platform) and Raiser’s Edge or Salesforce (CRMs) Intermediary skills in Photoshop, HTML and CSS · Familiarity with digital marketing metrics and most commonly used digital channels · Familiarity with the WordPress CMS Experience using the Microsoft Office Suite and project management tools like Basecamp Creative thinker with excellent problem-solving skills and a real “can do” attitude Ability to multitask in a fast-paced environment Excellent organizational and project management skills Good editorial and writing skills, especially in web and email marketing contexts Fluency in English Positive and collaborativeThis vacancy is archived.