Back Senior Officer, Marketing, Digital Cont

Requisition ID 33867 Office Country United Kingdom Office City London Division Office of the Secretary General Contract Type Short Term Contract Length 06 months Posting End Date 04/09/2023

Purpose of the Job

The Senior Officer - Marketing and Digital Content’s main tasks are to provide support to the Principal - Marketing Sponsorship and Technology Management and to the Analyst – Marketing and Sponsors Outreach in the design, development, coordination and management of the marketing campaign, digital assets, social media channels, Annual Meeting website, the mobile-based application MyEBRD and the on-site overall notifications for all AM participants.

The role requires relevant experience in design, marketing and social media fields and close working collaboration with the Event Management Team and Protocol Team (AMPEM), Communications, Health & Safety, Transport, media partners, sponsors and outsourced providers

Background

The Senior Officer - Marketing and Digital Content role is based in the Office of the Secretary General (OSG). OSG acts as secretariat to the EBRD Board of Governors and Board of Directors and their committees and as the official channel of communication between the EBRD and its shareholders. It is responsible for the organisation of the Annual Meeting of the Board of Governors, all meetings of the Board of Directors, other large events organised under the auspices of the EBRD and all protocol matters involving VIPs from shareholder governments.

Within OSG, this role is responsible for assisting with marketing activities, the on-line marketing platforms of the Annual Meeting and the liaison with external international media partners, sponsors and AM Participants in general.

Accountabilities and Responsibilities

The Senior Officer, Marketing and Digital Content, under supervision of the Principal, will take ownership of marketing initiatives for the Annual Meeting (AM), building and maintaining a network of relationships with colleagues and external stakeholders, including sponsors and media partners in the Host country where the AM takes place. The Senior Officer will take charge of producing captivating marketing materials; coordinate the AM social media campaign; design, set up and maintain the AM web site and the MyEBRD mobile application, to include:

• Proactively design and implement marketing initiatives to raise awareness and visibility of the AM.
• Promote the event and assist in the cost recovery efforts by encouraging paying business guests to register and attend, by emphasising the value and benefits of participation.
• Promote the AM destination by showcasing its cultural and economic opportunities
• Create visually compelling print and digital marketing collateral for the AM whilst strictly adhering to corporate brand guidelines
• Design the AM website and the MyEBRD mobile app. Set them up on the relevant platform and manage all content and updates.
• Oversee the consistency and quality of content on all marketing channels. Be the focal point for distribution of assets when other teams and the Host request them.
• Design effective and attractive newsletters, web banners, social media posts, press adverts and other marketing materials for AM invitees.
• Research and produce attractive copy and coordinate input and sign off with all stakeholders both internally (Communications Department, Event Management, Health & Safety, Transport, etc) and externally (Media partners, sponsors and others)
• Troubleshoot and maintain close cooperation with the outsourced supplier to resolve any AM web and mobile app-related issues.
• Propose and coordinate the social media marketing campaign to promote the event and AM sponsors
• Review the artwork for sponsors and institutional stands and liaise with them when needed.
• Monitoring and evaluating the success of our marketing channels using tools such as Google Analytics, and take appropriate actions based on feedback.
• Create, coordinate content and set up the AM general satisfaction survey in the system
• Generate a comprehensive final report with statistical analysis of marketing efforts
• Analyse the website traffic sources, find ways to optimize email tracking, strengthen SEO practices, and continue leveraging media partnerships and social media engagement to drive website traffic in future marketing campaigns.

  During the Annual Meeting, the Senior Officer, Marketing and Digital Content will:

  • Manage 2 support staff
  • Manage the MyEBRD information stand to troubleshoot and manage all mobile app queries for AM participants at all levels
  • Ensure all app notifications are promptly sent out to keep AM participants informed of updates and important information.
  • Update all changes for speakers and sessions on the AM website and MyEBRD,

    The Annual Meeting will take place in Yerevan 14-16 May 2024

    Knowledge, Skills, Experience and Qualifications

    • Strong writing skills; experience in writing impactful content for the public and of altering tone for audience and platform (web, social media, publications).
    • Proven experience in web design
    • Relevant experience, preferably from a graphic design, marketing or digital communications field
    • True understanding of what makes exciting, inspiring marketing content
    • Knowledge of producing high-end digital content and online marketing campaigns
    • Computer literate: excellent knowledge of design programmes such as Adobe Creative Cloud (InDesign, Photoshop, Premier Pro), Microsoft Office including Power Point; knowledge of Google Analytics preferable
    • Working knowledge of Cvent, HTML and/or Content Managements Systems would be an advantage
    • Understanding and knowledge of corporate communications and graphic design
    • Proven experience demonstrating adherence to brand compliance
    • Comfortable multi-tasking with an ability to prioritise
    • Fluent in English with the ability to write clearly and attractively for both marketing and institutional reporting purposes
    • Autonomy - experience of working independently and scheduling own work
    • Able to work well under pressure and to tight deadlines, to remain accurate and attentive to detail in such situations
    • Proven experience of working in a comparable role on a large international event/and or organisation
    • Excellent interpersonal skills as well as effective, persuasive and diplomatic communications skills (especially in writing)
    • Results oriented – self-motivated individual able to set goals and priorities with a good sense of time management and ability to re-organise workload when confronted with changing priorities

      What is it like to work at the EBRD?

      Our agile and innovative approach is what makes life at the EBRD a unique experience! You will be part of a pioneering and diverse international organisation, and use your talents to make a real difference to people's lives and help shape the future of the regions we invest in.

      The EBRD environment provides you with:

      • Varied, stimulating and engaging work that gives you an opportunity to interact with a wide range of experts in the financial, political, public and private sectors across the regions we invest in;
      • A working culture that embraces inclusion and celebrates diversity;
      • An environment that places sustainability, equality and digital transformation at the heart of what we do.

        Diversity is one of the Bank’s core values which are at the heart of everything it does. A diverse workforce with the right knowledge and skills enables connection with our clients, brings pioneering ideas, energy and innovation. The EBRD staff is characterised by its rich diversity of nationalities, cultures and opinions and we aim to sustain and build on this strength. As such, the EBRD seeks to ensure that everyone is treated with respect and given equal opportunities and works in an inclusive environment. The EBRD encourages all qualified candidates who are nationals of the EBRD member countries to apply regardless of their racial, ethnic, religious and cultural background, gender, sexual orientation or disabilities. As an inclusive employer, we promote flexible working and expecting our employee to attend the office 50% of their working time.