The Digital Marketing Officer manages website administration for the organization, conversion rate optimization for fundraising campaigns, website UX, creation of fundraising content on the website, digital dashboards and reporting, system integrations, QA, and light design work.
Purpose: Increase digital revenue, brand awareness, external communication, and user engagement by managing and optimizing the organization’s fundraising content on the website
Engagement: Reports to the Digital Lead and works closely with the Digital Team, Communications, and other departmental, interdepartmental, and international colleagues on website administration for the organization and online marketing and fundraising activities.
Delivery: Delivers website-related fundraising strategy, increased revenue growth, increased brand awareness, and user engagement, stewarding a high-performance website across decentralized subject matter experts and contributors.
Digital Marketing Strategy
Work with the Digital Lead to execute an online marketing strategy with the primary goals of increasing online fundraising revenue, engaged constituents, and brand awareness. Particularly with an eye on the website’s part in the donor journey as a conversion and communication tool.
Oversee conversion rate optimization (CRO) for the website.
Analyze website and digital performance metrics.
Create visualizations and dashboards to share metrics data.
Manage goals and key performance indicators and monitor data to drive success.
Maintain customized monthly analytics and revenue reports.
Own and update digital team dashboards
Own and update systems integrations between website, fundraising tools, CRM, and other platforms in coordination with the Fundraising Systems team.
Website Administration
Manage external digital agencies working on website development and maintenance and conversion rate optimization.
Manage website user profiles.
Field user questions related to the website.
Train organizational team members on making website updates.
Approve new website content.
Oversee Content Governance for the website.
Make website updates.
Lead testing efforts for the website. including Quality Assurance testing of new website components and functionality before they are released.
Content Creation
Create and publish fundraising content on the website including campaign landing pages, slideshows and surveys, peer to peer fundraising pages, symbolic giving pages etc.
Oversee UX and functionality improvements for the website.
Graphic design and coding assistance for in-house digital fundraising assets - including website pages and emails.
Other Duties as Required
Required Qualifications
Bachelor’s Degree preferred
3-5 years of website administration and content management experience. Digital marketing/fundraising experience preferred
Required Skills and Experience
Strong vendor management expertise
Website content governance/content strategy experience preferred
Excellent analytical skills using web metric data to make data?driven decisions
Front end graphic design experience preferred, including intermediate skills in Photoshop, HTML and CSS
Conversion rate optimization testing experience preferred
Proven organizational and project management skills
Experience with data dashboards and data visualization
Creative thinker with excellent problem-solving skills and a real “can do” attitude
Ability to work in a fast-paced environment and be flexible and able to juggle multiple projects concurrently
Excellent editorial and writing skills; ability to spot typos and grammatical errors on external facing website content
Experience coding cross?client compatible email templates preferred
Knowledge and hands?on experience with online fundraising platforms like Funraise or Classy and CRMs like Salesforce or Raiser’s Edge preferred
Effective communication skills