Hardship Level (not applicable for home-based)A (least hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate TypeUNOPS LICA6
Target Start Date2024-01-01
Job Posting End DateDecember 10, 2023
Terms of Reference1. General Background
The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern.
Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR have developed a $1 Billion Private Sector Fundraising Strategy 2018-2025. This strategy focuses on both Individual Giving and Private Sector Partnerships and identifies priority fundraising markets and regions.
In support of the Private Sector Partnership programmes in MENA, the campaigns and digital engagement unit is seeking an English Copywriter to lead on developing the English content and help tell compelling stories about refugees and displaced communities to the world.
2. Purpose and Scope of Assignment
Under the supervisor of the PPH Officer, the English Copywriter Associate will be required to:
• Write original English content for various digital, print, video and occasional offline campaigns with a primary focus on supporting donor and supporter retention and acquisition.
• Help in drafting and editing English copies for different PSP teams, including IG, PPH and F2F. This includes video scripts, captions, emails, social media content, landing pages, newsletters, impact reports, taglines, and slogans.
• Work closely with the creative team, to devise campaign concepts and support the creative team in the delivery of concept presentations and pitches.
• Develop digital engagement and optimization copy writing to include landing page copy and digital paid advertising.
• Produce highly engaging social media content in English (Facebook, Twitter, Instagram and YouTube) to drive traffic to various micro sites, landing pages.
• Develop creative content for blogs and news articles.
• Create work that is optimized for the Web. Common Web content writing practices include:
• • Succinct, fact-filled content
• • An engaging, active tone
• Master the 'tone’ of UNHCR to target different demographic and audience niches including multiple nationalities.
• Edit in-house existing content to ensure accuracy and brand consistency.
• Write and edit speeches as required.
• Ensure proper usage of brand, voice, and style, as well as organization, grammar, sentence structure, and punctuation.
• Perform other related duties as required.
3. Monitoring and Progress Controls
This position will be responsible to:
• Original copywriting on the required topics resulting in high quality developed/edited/proofread English language materials.
• Creative ideas and concepts with inputs from different stakeholders.
• Meet the deadlines and support ad hoc fundraising copywriting for PSP in busy campaign and appeal periods, as required
• Ensure every piece of content is edited as per the UNHCR brand book and has correct grammar and spelling.
• Ownership of copy briefs and answering them to a very high standard.
• Quality control of English copies generated by team members and offering feedback when necessary.
4. Qualifications and Experience
a. Education
• Secondary education with preferably a degree in English, Journalism, Communications, Advertising, Marketing, Public Relations and/or other related fields.
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b. Work Experience
• Minimum 3 years of relevant work experience of copywriting experience preferably fundraising with secondary education in a or minimum 2 years of relevant work experience with an Undergraduate degree (equivalent of a Bachelor’s);
• Experience of writing effective marketing/fundraising copy with proven results.
• Experience in copywriting for traditional channels is also desirable.
• Written and Spoken fluency in English (required)
• Impeccable spelling and grammar.
• Expert writing skills, editing and proof-reading abilities in English
• Ability to write concise, attention grabbing and hard-hitting copy that puts the message across, especially for digital.
• Experience of graphic design and video software is a plus.
• Ability to distil complex technical/scientific information into effective campaign-level messaging and develop unique value propositions (experience with new product launches preferred)
• Experience with e-mail marketing best practices is a plus.
• Experience with optimizing content for today’s SEO requirements.
c. Key Competencies
Essential Competencies:
• A deep understanding of audiences and what motivates them online.
• Excellent overall writing skills in a number of different styles/tones.
• Familiarity with creative processes and techniques.
• Ability to thrive in a fast-paced, high-volume environment.
• Keen attention to detail, high regard for quality is essential.
• Great research, organizational, and learning skills.
Desirable Skills:
• Advanced knowledge and experience in writing and producing content for several digital media channels and digital advertising requirements.
• Comprehensive understanding of the range of fundraising channels and audiences.
• Some experience with online marketing and lead generation.
• Experience in writing engaging social media content.
• Experience in presenting creative work in a visually compelling way to clients and team.
• Strong agency background in campaign development and creative copywriting
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Skills
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Certifications
Work Experience
Other informationThe position is open for Emirati nationals and candidates holding valid residency upon application.
Fluency in English is requiredThis position doesn't require a functional clearance