Hardship Level (not applicable for home-based)H (no hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate TypeCONTR Local Professional Level
Target Start Date2023-11-06
Job Posting End DateOctober 5, 2023
Terms of ReferenceTerms of Reference
Digital Influencer Engagement Officer (Maternity cover)
Goodwill Ambassadors Section (GWA), Global Communications Service (GCS),
Division of External Relations (DER)
UNHCR, the UN Refugee Agency, is offering a full time position within the Global Communications Service.
Based within the Division for External Relations, the Goodwill Ambassador (GWA) Section is recruiting a Digital Influencer Engagement Officer to work cross functionally with the Social Media and Digital Engagement teams.
This is a unique opportunity for the right person to join a high performing team and develop their career in working with influencers for the furtherance of humanitarian goals.
UNHCR is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in 135 countries, using our expertise to protect and care for millions.
Title: Digital Influencer Engagement Officer (Maternity Cover)
Duty Station: Teleworking
Duration: 10 months
Contract Type: Individual contractor
Closing date: 5th October 2023; (Interviews: 17th October 2023)
Start date: 6th November 2023
End date : 6th September 2024
Organisational context
The Goodwill Ambassador (GWA) Section seeks to utilise celebrity and high profile support to leverage the strategic communications, fundraising and advocacy goals of UNHCR.
The position
The Digital Influencer Engagement Officer (Maternity Cover) will maintain and support the implementation of a digital influencer engagement strategy including management and updating the toolkit and dashboard; providing expert support and ongoing advice as well as ensuring the coordination and information sharing services to regional offices (RO) and country offices (CO) in their local digital influencer engagement plans. At a global level they will also be involved in the day-to-day stewardship and where possible recruitment of digital influencers. This role is also the Focal Point on behalf of all of the GWA team for Asia. This involves information sharing, advice and support to Asia offices across all of the GWA programme including information sharing on emergencies and priority global moments.
Duties and responsibilities
The Digital Influencer Engagement Officer will be responsible for the following:
Under the supervision of a Senior External Relations Manager (GWA) and with support from the Social Media and Digital Engagement teams, develop the Digital Influencer Strategy
• Continue to update and standardise systems and metrics relating to:
o How to work with digital influencers
o How to identify/vet/brief digital influencers
o Risk management
o Impact evaluation and reporting.
• Map existing relationships with Digital Influencers across the organization and maintain a Digital Influencer Dashboard for use across the organization
• Map current and previous partnerships with Agencies contracted by UNHCR RO/CO in the digital influencer space.
• External liaison with digital influencer industry leaders and agencies to ensure UNHCR benefits from the latest information and advice on industry best practice and relevant services, trends, mapping, rating, innovative practice etc. Liaise with UN and other UN agency DI colleagues for learning & coordination purposes.
• Maintain and update the Standard Operating Procedures on how to request Digital Influencer support (HQ/RO/CO) and work with relevant teams to use influencers better to support digital activations
o Work with colleagues in the GWA, Social Media and Digital teams to develop clear content briefs for digital influencers
o Work with colleagues in the GWA, Social Media and Digital teams to deliver digital influencer support for specific fundraising and communications campaigns and partnerships, including corporate partnerships, emergency campaigns and digital initiatives
• Provide support to RO/CO:
o How to leverage digital influencer engagement in line with global best practice guidelines
o Metrics. How to track digital influencer engagement, including through the use of UTM codes and online reporting tools such as social media monitoring platforms and GA 360.
o Relationship management
o Screening process, due diligence and risk management
• Research, undertake thorough due diligence, prospect and recruit new digital influencers in full consultation with the relevant teams within the Division of External Relations in addition to the Bureaux and Regional or National offices.
• Relationship management: with the support of relationship managers in the GWA team, coordinate the day to day activities of a number of digital influencers, dealing with requests and developing briefs to suit individual talent in support of key organizational objectives related to advocacy, fundraising and awareness raising
• Working closely with relationship managers in the GWA team and the social media team, project manage digital influencer support of campaigns and partnerships from initial outreach through to development of clear briefs through to post campaign reporting, including campaign activation and talent content creation.
• Develop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools including digital analytics and social insights platforms
• To work with the GWA team on developing specific field missions with digital influencers, ensuring clear objectives are developed and measurable outputs delivered
• Collaborate with Innovation and Financial Technology teams within the organisation to pilot new donor acquisition strategies by leveraging digital influencers
• Act as the global GWA Focal Point for Asia, offering GWA/HPS-related support, guidance, and information-sharing to teams across the region
Essential minimum qualifications and professional experience required
• University Master’s degree and 5 years work experience, or Bachelor’s Degree and 6 years of work experience.
Work Experience
• Digital influencer industry experience
• Proven experience with end to end management of digital influencer relationships and campaigns. UN or non-profit experience preferred.
• Digital agency experience an asset.
• Hands on experience working with social media monitoring platforms and digital analytics platforms.
• Experience producing KPIs and implementing tracking for influencer engagement campaigns.
• Experience creating interactive reporting dashboards.
• Experience dealing with crisis communications and risk management
• Managing projects with digital influencers at their core
• Handling digital influencer content and communications plans and outputs
• Working with digital influencer agents and managers to reach mutually agreed outcomes
• Experience of international development
Required skills & Competencies
• Strong understanding of influencer marketing, the data and social statistics behind it in order to demonstrate campaign success
• Up to date with the latest influencer marketing trends, pop culture and news/media on how they are being used to drive revenue and impact for large organizations.
• In depth knowledge of all legal regulations relevant to the influencer space both in individual territories and globally
• Exceptional judgement when working with influencers, team members, external contacts.
• Demonstrated ability to recruit, manage and steward digital influencer relationships
• Demonstrated ability to deliver communications and fundraising goals via digital influencers
• Innovation and creativity
• Strong communication skills, including writing, developing content briefs
• Attuned and abreast of industry developments
• Strong project management skills
• Demonstrated ability to handle multiple projects simultaneously
• Strong interpersonal skills. Articulate and clear communicator. An understanding of the importance of managing relationships
• Ability to establish and maintain effective working relationships with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity
• Finger on the pulse of the rapidly evolving world of content, strategy, partnerships, social media, influencers and production
• Knowledge of digital fundraising methods and the role digital influencers play in the overall channel mix. Ability to articulate this to marketing operations of different sizes.
• Strong digital analytics and reporting skills.
• Knowledge and hands on experience with influencer management software
• Ability to develop and maintain effective work relationships with international team members
Language
• Required: fluency in written and spoken English
• Desirable: fluency in written and spoken French, Spanish or another UN language
Location
The role will be teleworking.
Conditions
It is a full-time role. 40 hour, 5 day working week Monday – Friday
The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation and gender identity.
Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, travelling, processing, tr
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Other informationThis position doesn't require a functional clearance