Website and SEO Manager
(This position is covered under CUPE Bargaining Unit)
The Website and SEO Manager creates the overall foundational strategy for Save the Children’s website and SEO function, has accountability for the seamless integration and delivery of web platforms to enable optimum performance for the organization. This includes supporting key stakeholders with their decision-making, and accelerating best practices (internal and external) to ensure optimal activation while continually aspiring to deliver best in class experiences that reflect supporter trends. The role holder will be responsible for enabling brand communication through website and SEO functions to drive brand awareness and conversion. Other priority focus areas include setting the long-term website and SEO strategy and building discipline around measurement to create a deeper understanding of consumer behavior and drive continual optimization.
YOUR IMPACT
Responsibilities include (but are not limited to):
Website Strategy and Management In collaboration with the Head of Communications and Head of Digital Fundraising, develop and drive the website content strategy and plan. Oversee the day to day running of the website CMS to ensure a seamless execution of web capabilities and be accountable for the end to end experienceDevelop and maintain website performance dashboards for the Communications, Marketing & Fundraising teams.Collaborate with stakeholders to plan and create appropriate website content aligned with the organization's strategy to build and drive fundraising growth.Partner with Resource Development colelagues to build defined supporter journeys across website experience to maximize conversion with calls to action Ensure that the website aligns with brand and fundraising strategies and meets the organization's standardsTroubleshoot the website and constantly improve the User Experience (UX)Identify and respond to all website security breaches.Keep website up-to-date with industry best practices. Ensure continual improvement and innovation for optimziation. Ensure full compliance on the website with all laws and regulations including AODASearch Engine Optimization Develop and execute successful SEO strategiesWork closely with Communications and Fundraising teams to advise on key words and SEO best practiceDrive keyword research and content gap analysisUtilize onsite and offsite SEO tacticsLeverage Google Analytics, Google Search console tools etc to inform SEO strategyReview technical SEO issues and recommend fixesConduct content audits to eliminate redundant and/or duplicate informationManage offsite and optimization projects and report on performanceStay up to date with the latest SEO and digital marketing latest trends and best practicesReporting & AnalyticsQualifications & Competencies (include but are not limited to):
Completion of Degre in Computer science, IT, systems engineering, Marketing or Business administrationExtensive (5+ years) experience managing websites, digital marketing and SEO platformsSignificant knowledge in the areas of SEO strategy and Web AnalyticsIn depth understanding of content management systems, website sructure and link building as they relate to SEO best practiceExperience using search software tools like SEMrush, ahrefs, etc.Skilled in content ideation and planningExcellent understanding and experience with keyword research and content gap analysisExperience in Google Analytics and Google Search console toolsUndersanding of onsite and offsite SEO tactics, demonstrable technical SEO skillsUnderstanding of user experience and customer journeyAbility to work with data platforms and experience of creating insights from data to fuel decision-making and action Proven problem-solving skills with the ability to glean insights and develop recommendationsExceptional and demonstrable written and oral communications skillsExtensive experience overseeing a top tier brand website, anchored with core fundamentals in the areas of measurement, search and performance marektingAbility to work effectively, independently and with othersProject amangement experience and an eye for UX recommendationsAdaptability and flexibility to adjust to multipe and conflicting priorities and deadlinesAbility to work some evenings and weeks as required (epecially during global humaitarian emergencies involving different time zones)Demonstrate strong commitment to Save the Children's Mission, Vision and ValuesWhat We Offer
This position salary range between $70,150 - $84,180 CAD depending on skills and experience. In addition to this, our employees will have the following package of additional benefits:
Comprehensive benefits package for you and your dependents available in three months after employment. Hybrid workplace, and flexible work hours to support employee wellbeing and productivity.Coordinated benefits for your partner paid by Save the Children Canada.Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.Discounted rate for a GoodLife membership.Organization-wide membership with Headspace. 3 weeks of annual leave.In addition to annual leave, we offer a December 24 - January 1 office closure (SAVE Days) so we can all recharge simultaneously.Paid sick leave, float day and personal days Three (3) weeks of annual vacation leave Parental Leave Top UpEmployer contributions to group pension planLearning and development opportunities and specialized training.We are committed to a transparent recruitment process with approximate timelines for the various stages in the process so that you can plan and manage expectations as you navigate your job search.
Application collection: February 2, 2022 onwardsPreliminary Discussions with Human Resources: Week of February 20, 2023Interviews with the Hiring Manager & Hiring Panel: TBDHOW TO APPLY?
If you are interested in this position, please visit https://www.savethechildren.ca/ and submit your resume and cover letter. Applications will be reviewed on ongoing basis. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources (416) 221-5501 ext. 262.
This vacancy is archived.