CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us.
The responsibilities of this role directly impact the generation of unrestricted revenue through existing donors for CARE. The Renewal Marketing Specialist is responsible for managing the day-to-day production and creative processes for the Renewal Program including appeals, and telemarketing campaigns etc. Assures the annual strategic plan is implemented correctly and on schedule. Works with the Offline Marketing Manager on reporting campaign performance of each mailing as needed. Responsible for communicating the strategic initiatives for each campaign to the Business Operations and Constituent Services teams. Responsible for key steps in coordinating, implementing, and monitoring creative strategies for the Renewal program. Processes include but are not limited to, participating in strategy sessions and providing input into the creative processes. Communicate with other DM specialists/program managers and outside agencies to assure the creative reflects the strategic objectives established for each mailing and is developed in timely and accurate fashion. Research and work with the Offline Marketing Manager to select creative resources and photos to be used in the creative process for each mailing. Assists the Offline Marketing Manager with budgeting and invoicing responsibilities. Employs other donor engagement activities as necessary.
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This vacancy is archived.