Back Marketing and Communications Director

  • Added Date: Tuesday, 30 October 2018
  • Deadline Date: Wednesday, 28 November 2018

Title**: Marketing and Communications Director, Ethiopia**

Department: East Africa

Based in Addis Ababa, Ethiopia

Up to international travel

Reports to Country Representative Ethiopia

Who we are

With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world's leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.

There are over 7,000 “PSI'ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.

Join us!

PSI/Ethiopia is an innovative network member of PSI with a team of more than 240 people passionate about marketing and dedicated to serving Sara! Since 2003, we have marketed products and led programs to prevent and treat HIV, improve reproductive health for youth and adolescents, build markets for sanitation and support the health system to deliver non-communicable diseases services. At PSI/Ethiopia we do more than simply provide products and services, we seek to create true change – by making markets work for the poor – to increase the use of critical health products and services that are available, affordable, and desirable to the most vulnerable Ethiopian people.

We are looking for a charismatic leader, a marketing talent, a strategist, an innovator, an effective communicator and an excellent people and project manager. ALL in one individual! You are a natural-born marketer. You have experience working in the private sector, a proven track record in consumer marketing with developed core marketing skills across research, data analysis, portfolio management, communications, and marketing planning and execution. You are a tech enthusiast and have experience in developing innovative and impactful marketing programs that are continuously improved using a combination of research, routine monitoring data, and programmatic dashboard. Above all, you have and infectious energy for building empathy with our consumers leveraging their insights to design solutions that are tailored to their needs and desires.

Sound like you? Read on.

Your contribution

You will work under the supervision of the Country Representative, in close collaboration with the programs and support teams. You will learn all there is to know about our consumers, combine their insights with what you know about health markets, design solutions that bring healthcare closer to our consumers and package that information into compelling business cases that contribute to and inform our strategy.

  • Lead program design through the rigorous application of the PSI design framework to inform annual planning and oversee the business development of PSI Ethiopia;
  • Lead and coordinate market assessments and analysis, including market landscape research, market sizing activities and consumer segmentation;
  • Champion a consumer-centric approach to all activities – supporting teams in building empathy with consumers and translating insights into effective solutions;
  • Lead the design of marketing and social and behavior change and communication (SBCC) strategies for both products and services;
  • Promote the appropriate and effective use of marketing and SBCC methodologies to build marketing programs and drive impactful execution of marketing strategies;
  • Leverage the use technology to make the delivery of our activities more efficient and effective
  • Lead a team of brilliant and enthusiastic marketing, market research, external communication and new business development professionals across the full portfolio of PSI Ethiopia's program's – including Modern Contraception for youth and adolescents, Non-communicable diseases, HIV and WASH.

What are we looking for?

The candidate we hire will embody PSI's corporate values:

Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.

Pragmatism: You'll strive to deliver the best possible result with the resources available. You won't be paralyzed by a need to make things perfect.

Honesty: You own your mistakes and are open about your shortcomings – it's the only way you'll learn and improve.

Collaboration: You'll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won't succeed.

Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt

Commitment: You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin

The basics

  • Bachelor's required. Master's degree (MBA, MPH, MSc) in marketing, business, communication, or a related field preferred.
  • Minimum of five (5) years of relevant experience in marketing, private sector development or health communications.
  • Proven track record of effective marketing, behavior change and communications programs.
  • Experience working with human-centered design approaches and leveraging consumer insights for program design.
  • Experience in developing country context and/or in the health sector strongly preferred.
  • At least three (3) years' experience managing teams to deliver excellence
  • Outstanding interpersonal skills, able to develop strong relationships across functions, abilities and work levels.
  • Demonstrated coaching skills, with an ability to inspire, influence and motivate teams.
  • References will be required.
  • The successful candidate will be required to pass a backfround check.

What would get us excited?

A self-starter. You have the ability to work independently with minimal supervision; you are someone who is proactive in looking for new opportunities;

A communicator. You have excellent written, verbal, and interpersonal communication skills;

Fire in the belly. You bring energy and passion in what you do;

Team player. You 'play well' with others and have proven ability to obtain buy-in from multiple stakeholders and create change;

Leader. You are a visionary role model with demonstrated coaching skills and the ability to inspire those around you to achieve their maximum;

Curious and Flexible. You're an information sponge and understand what worked yesterday won't necessarily work today (or tomorrow), that each context is different. You have an ability to adapt quickly to these changing environments;

Desire to Make the World a Better Place. You have a passion to create change in the world and believe in providing better health solutions to the poor. You might not have been able to do this in your career “to date” but this is a goal in your life.

STATUS

  • Exempt

*Due to high volume of applications, only finalists will be contacted. Curious about your status? Please log into your iCIMS account to find out.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.

PI105197776

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