Back Email Marketing Manager

Organization: Plan International Canada

Reports to: Senior Manager, Digital Marketing

Location: Toronto (Mount Pleasant & Eglinton)

Status: Permanent, Full-time

Contact Level: B

What can you expect from joining a leading organization in the global movement to advance children’s rights and equality for girls?

An inspiring team of intelligent disruptors that challenges themselves to Defy Normal – to be bold, insightful, focused and innovative.

We are one of Canada’s Most Admired Cultures and here’s why: together, we have created a climate of trust and inclusivity – where diversity in people, ideas and approaches is not only respected, it’s encouraged. We are empowered to command change and build powerful partnerships, with support from passionate leaders to unleash our full potential and learn, lead, decide and thrive.

Further information can be found at: plancanada.ca

The Position

· Responsible for developing the email channel strategies for Donor Marketing, in partnership with product marketing teams and communications stakeholders

· Manage the prioritization, co-ordination and implementation of all Donor Marketing emails

· Promote email best practices for fundraising, donor communication and retention

· Support the integration of a new email service provider

· Analyzing the key performance metrics of our email campaigns and identifying/actioning optimization opportunities

· Partner with IT and Web team to understand and leverage customer relationship management (CRM) segmentation, list management, trigger capabilities and implement automated journeys

· Manage all email related processes, scheduling and documentation

· Project manage timelines with Donor Marketing stakeholders, IT and Web teams

· Lead all testing and execution of all email campaigns

· Monitor and evaluate email results to ensure key performance measurements are being met

· Share email reporting with various teams, highlighting key insights and takeaways for optimization based on stakeholder objectives and channel best practices

· Sharing email insights to help best inform other channels’ email strategies

· Collaboration with other departments to identify how email can best fit into the strategy of digital marketing, donor marketing, and communications

· Manage one Email Marketing Specialist

· Collaborate with broader Digital Marketing team to identify potential email integration with online fundraising campaigns and other digital initiatives. This role will be a critical piece in our holistic online marketing efforts

· Identify opportunities for marketing automation and growing our ongoing automation efforts

What success look like?

· Successful holistic execution and management of email marketing initiatives, meeting the key performance indicators of each campaign

· Collaborative mindset and ability to develop integrated partnership with teams & stakeholders

· Thought leadership for building insights around the testing of email to help inform creative, value propositions and other elements to our digital and offline channels

· Build and manage positive professional relationships with our internal stakeholders and external partners

· Successfully lead the implementation of email components of our marketing campaigns and stewardship journeys

· Showcase an innovative and ongoing understanding of email marketing industry best practices

· Stay up-to-date on digital developments and continually informing the organization about new tactics, testing possibilities, strategies and opportunities

· Applying our segmentation insights to the email channel to ensure we’re leveraging our audience and donor feedback and our ongoing research

As our ideal candidate you will have:

· Demonstrated experience in developing and implementing email marketing strategies with an understanding of list management, deliverability tracking and automated journeys

· Proven focus on customer experience, especially with email marketing

· Knowledge of Canada’s Anti-Spam Legislation (CASL) and privacy requirements, Accessibility for Ontarians with Disabilities Act (AODA) compliance and other best practices in Canada

· Experience using Google Analytics to understand and optimize the performance of email campaigns and the business as a whole

· Superior written and verbal communication skills

· Strong organizational, project management, analytical skills

· A creative team player with an interest in relationship building with internal stakeholders and external agency partners

· Aptitude to handle change management and forward-thinking mindset for testing opportunities and new initiative creation

· Experience in the martech space

· Demonstrated interest in or experience with the non-profit sector

· Ability to translate between the business and technical teams

· Experience in working in integrated team environments

· A dedicated work ethic coupled with tact and diplomacy

· Personal values consistent with those of Plan International’s organizational values

· Salesforce Marketing Cloud experience is considered a strong asset

· Integration/onboarding of the Salesforce Marketing Cloud as a primary email system is considered a strong asset