Mayan Families is a non-profit organization based in Panajachel, Guatemala, which develops educational, economic, and nutritional opportunities and assistance to the indigenous populations around the Lake Atitlan area. Through a wide variety of programs that center on indigenous leadership and focus on education and community development, Mayan Families operates on the principle that all people should have access to the basic necessities of life with dignity and respect.
Director of Communications & Marketing
We are seeking a Director of Communications & Marketing to coordinate and execute Mayan Families' external communications strategy. Based in Panajachel, Guatemala, this position shares the work and mission of Mayan Families to both an English and Spanish-speaking audience across various mediums including social media, email marketing, multimedia, and web. The ideal candidate will have experience in leading a small team, creating and executing an overarching communications strategy, and have a passion for non-profit work supporting developing communities. This position requires a high level of organization, team-building, project management, and writing and editing skills.
Responsibilities
Oversee the development and execution of Mayan Families’ communications and photography strategy, creating a yearly communications plan that includes coordinating:
Inspiring and positive monthly newsletters using Constant Contact
Social media platform strategy - Instagram, Facebook, Twitter, YouTube
Website updates and content creation that attracts donors and clearly shares our mission and impact in Guatemala
Digital media strategy - attractive photography, engaging video, informative graphic design
Informational blogs sharing our programs and updates from our amazing staff
Strategy and execution of donor-related photography
Strategically and creatively supporting communications initiatives aimed at our beneficiaries and communities.
Ensure consistency in communications and brand visual presentation by shaping and adhering to the brand strategy and visual guidelines.
Support a small team of communications and photography personal, instilling a sense of teamwork that brings out the leadership and passion of others.
Support and develop communication strategies that elevate the dignity, sovereignty, and agency of the communities that we serve, and educate donors on effective community development (rather than charity) models.
Work closely with the Development and Donor Relations team in both the strategic development and creative execution of fundraising campaigns, ultimately directing the campaign content, activities/channels and storytelling. Support Development by developing communications materials for direct donor outreach, fundraising trips in the US, donor visits to Guatemala, etc.
Collaborate closely with Lead Photographer to ensure all org events are captured and documented, and that donor-related photography is engaging for donors and dignified for our beneficiaries. Also work together to ensure photography policy and media ethics guidelines followed.
Regularly engage with program teams to accurately understand and communicate their work, as well as support in strategically shaping program formation and policies to ensure all new developments are aligned with our vision, mission, and values as an organization, and are communicated to donors thoughtfully and compellingly.
Manage Public Relations communications as needed.
Required Qualifications, Skills and Experience
Advanced English, with excellent communication skills and a passion for telling stories via digital media that inspire others and motivate people to action
Advanced Spanish, both spoken and written
Superb writing and editing ability and outstanding attention to detail
Skills and/or interest in photography and video
Professional experience in a marketing, advertising, fundraising or communications role, ideally in the non-profit sector.
Experience in creating marketing materials and using Adobe Creative Suite programs, especially InDesign
Experience with Wordpress, Office, Constant Contact, Google Suite
Comfortable working independently as well as cross-functionally and as part of a team
Ability to quickly prioritize, adapt to changing needs, and manage multiple projects in a fast-paced work environment
Highly organized with strong administrative and project management skills, and excellent attention to detail
Ability to multitask, meet critical deadlines, and provide excellent follow-up
Commitment to the work of Mayan Families addressing issues faced by indigenous Guatemalans
Desired Qualifications, Skills and Experience
Bachelor's degree in Journalism, Communications, Marketing or a related field
Experience working in a non-profit organization
Experience living and working in a cross-cultural setting, preferably in Latin America
Understanding of strategies and tactics for growth via social media and email marketing; Google Adwords and best practice for SEO
The successful applicant must be prepared to relocate to Panajachel, Guatemala for a minimum two-year commitment.
We offer:
Job stability
A starting monthly salary range of $825-$950; this is a very competitive local salary, which allows for a good standard of living in Panajachel and is in line with the pay scales of our local employees. We offer staff a generous and flexible vacation package, and aim to ensure that the work is both engaging and fulfilling!
Health insurance
Personal and professional development
A kind, collaborative, forward-thinking team in a beautiful location in the Guatemalan Highlands
This vacancy is archived.