Title: Coordinator, Integrated Marketing
Job Family/Level: Marketing / Coordinator
Reports to: Manager, Integrated Marketing
FLSA status: Exempt
Major Function
As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live. WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
The Integrated Marketing Coordinator is a key member of World Wildlife Fund’s Marketing team. With guidance from the Integrated Marketing Manager, you will be responsible for supporting effective marketing campaigns to drive donation revenue to protect wildlife and their habitats. The Coordinator’s work for WWF will include support to online advertising, email acquisition, budget management, and data analysis – including across social media, search and display advertising.
Key Responsibilities
- Assists with coordination of online advertising and acquisition campaigns, including directly with websites, pay-per-click and search engine programs, as well as with agencies and partners.
- Helps monitor results and performance and helps prepare materials for strategic analysis of campaign activities to share with team.
- Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements.
- Performs a variety of production-related and project-management-related coordination tasks for online advertising, including gathering creative elements needed for campaigns, updating budget tracking, analyzing results, and providing suggestions based on working knowledge of advertising and marketing fundamentals.
- Regularly monitors advertising and marketing industry and competitive best practices.
- Pitches and then contributes to supporting execution of innovative ideas WWF can implement to increase conversions across advocacy and membership.
- Performs other duties as assigned.
Skills and Abilities
- Bachelor’s degree or equivalent experience required.
- At least two years of marketing and advertising experience is required.
- Google Adwords and Social Media Advertising knowledge is required.
- Strong project management and Microsoft Excel skills are required
- Ability to prioritize time, balance multiple tasks, produce high-quality work, meet deadlines, and work independently, proactively, and collaboratively in a fast-paced environment.
- Strong ability to write clearly, concisely, and logically.
- Proven track record of learning and adapting quickly to new technologies and opportunities.
- Desire to learn about digital fundraising and trends.
- Possess a high degree of initiative and attention to detail and accuracy.
- Ability to solve problems through research, consultation, and testing.
- Ability and interest in learning new skills and tools in the online marketing field
- Committed to building and strengthening a culture of inclusion within and across teams.
- Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration:
- Demonstrates courage by speaking up even when it is difficult, or unpopular.
- Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.
- Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.
- Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.
Responsibilities
- Assists with coordination of online advertising and acquisition campaigns, including directly with websites, pay-per-click and search engine programs, as well as with agencies and partners.
- Helps monitor results and performance and helps prepare materials for strategic analysis of campaign activities to share with team.
- Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements.
- Performs a variety of production-related and project-management-related coordination tasks for online advertising, including gathering creative elements needed for campaigns, updating budget tracking, analyzing results, and providing suggestions based on working knowledge of advertising and marketing fundamentals.
- Regularly monitors advertising and marketing industry and competitive best practices.
- Pitches and then contributes to supporting execution of innovative ideas WWF can implement to increase conversions across advocacy and membership.
- Performs other duties as assigned.
Qualifications
- Bachelor’s degree or equivalent experience required.
- At least two years of marketing and advertising experience is required.
- Google Adwords and Social Media Advertising knowledge is required.
- Strong project management and Microsoft Excel skills are required
- Ability to prioritize time, balance multiple tasks, produce high-quality work, meet deadlines, and work independently, proactively, and collaboratively in a fast-paced environment.
- Strong ability to write clearly, concisely, and logically.
- Proven track record of learning and adapting quickly to new technologies and opportunities.
- Desire to learn about digital fundraising and trends.
- Possess a high degree of initiative and attention to detail and accuracy.
- Ability to solve problems through research, consultation, and testing.
- Ability and interest in learning new skills and tools in the online marketing field
- Committed to building and strengthening a culture of inclusion within and across teams.
- Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration:
- Demonstrates courage by speaking up even when it is difficult, or unpopular.
- Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.
- Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.
- Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.
WWF is committed to maintaining a safe and healthy workplace and requires all US-based staff to be fully vaccinated for COVID-19. WWF will consider requests for accommodation from the vaccine requirement based on disability, medical contraindication, sincerely held religious belief, or any other category protected by federal, state, or local law.
To Apply:
- Submit cover letter and resume through our Careers Page, Requisition #23040
- Due to the high volume of applications we are not able to respond to inquiries via phone
As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, age, marital status, genetic information, sexual orientation, gender identity and expression, disability, or protected Veteran status. WWF values diversity and inclusion and welcomes diverse candidates to apply.