Back Consultancy (Part-time): Marketing and Fundraising Services, Division of Private Fundraising and Partnerships (PFP)

  • Added Date: Thursday, 20 February 2020
  • Deadline Date: Sunday, 01 March 2020

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF has ambitious targets for Individual fundraising in the next couple of years until 2021. The PFP Individual Giving team has identified developing global fundraising packages and the potential for fundraising in Middle East and North Africa (MENA) as areas for further development and support.

To help the unit deliver important projects in 2020, the Individual Giving (IG) team would like to add further resources through this consultancy.

How can you make a difference?

To support the fundraising marketing services unit within the IG team in delivery of global fundraising packages and MENA fundraising initiatives with the objective of creating new creative propositions and assets for fundraising to enable fundraising results in Natcoms and Country Offices.


Under the guidance of the Fundraising Manager (marketing and fundraising services) in the Individual Giving Team, the incumbent will perform the following duties:

Support theFundraising Manager (marketing and fundraising services) to deliver up to two global multi-channel fundraising packages:

Work with agencies to develop the strategic thinking for these two packages and project plans with well-defined phases and timelines Support the team in developing all the assets for these fundraising packages Interact closely with key markets to ensure their inputs are considered during the development of the package Deliver the campaign within timelines Distribute the campaign assets to all the relevant markets and support them during the implementation stage Respond to post-delivery requests and queries Evaluate the performance

In coordination with theFundraising Manager (marketing and fundraising services)contribute to the delivery ofa donor retention plan and develop on-going assets for the MENA region

Create a Retention journey plan and calendarfor new donors from the Middle East and North Africa region, as well as the Gulf. Identify relevant content in English and Arabic forto nurture donors from this region. Copywritingofemails and other digital assets such as retention landing pages.


Global Fundraising Packages and all the assets as defined in the individual project plans.

Global creative package 1 to be delivered by August 2020 Global creative package 2 to be delivered by December 2020 MENA and non-PSFR (Private Sector Fundraising) offices retention assets:

A fully developed journey plan for donor acquired through these campaigns All the retention emails as per the journey plan All the supporting materials like the landing pages to support the MENA campaigns and retention materials Supporter care for these donors


Up to 10 working days per month within 9 months. Tentatively starting in April 2020 and ending on 31 December 2020.


Fundraising Manager (marketing and fundraising services), Individual Giving team, PFP


The incumbent can work remotely, from their own place. Communications will be done through phone, skype and email. Some travel to PFP (Geneva) will be expected for projects follow up with both supervisors.

To qualify as an advocate for every child you will have…

University degree in Marketing, Communications, Humanities, Fundraising, Business Administration, Social Sciences, International Relations or their equivalent is required. At least 5 years of experience in strategizing, planning and executing fundraising/marketing campaign. Proven experience in copywriting for fundraising/marketing materials. Experience managing creative agencies and working in multi-stakeholder environment. Email Marketing expertise: automations, copywriting, segmentation, journeys. Digital Fundraising hands-on expertise. Fluency in English is required, and with an additional language competency considered an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

Remarks: Please indicate your ability, availability and daily rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily rate will not be considered. Also, please mention the earliest date you can start.

Taxation: UNICEF and the United Nations accept no liability for any taxes, duty or other contribution payable by the consultant and individual contractor on payments made under this contract. Neither UNICEF nor the United Nations will issue a statement of earnings to the consultant and individual contractor.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

This vacancy is archived.

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