Back Associate Communication Officer (Social Media)

OVERVIEW

Post Number : CPE 083

Grade : P-1 / P-2

Parent Sector : Division for Communications and Public Engagement (CPE)

Duty Station: Paris

Job Family: Public Information

Type of contract : Fixed Term

Duration of contract : 2 years, renewable

Recruitment open to : Internal and external candidates

Application Deadline (Midnight Paris Time) : 02-MAR-2023

UNESCO Core Values: Commitment to the Organization, Integrity, Respect for Diversity, Professionalism

OVERVIEW OF THE FUNCTIONS OF THE POST

Under the overall authority of the Director for Communications and Public Engagement (CPE) and the direct supervision of the Head of Digital Content, the incumbent shall assist the Social Media Coordinator in the implementation of the Social Media Strategy and Social Media Guidelines in order to contribute to the three fundamental objectives of the Division for Communications: Inform, Inspire and Engage the public.

The incumbent develops social media content and ensures its consistency with UNESCO's Communication Strategy, UNESCO's mandate and organizational priorities. Working in close coordination with the Chief of Digital Content, the Communications Strategic Planning Team and the Director of the Division, s/he will co-ordinate social media campaigns with the CPE specialists, communication focal points in the programme sectors and subject specialists.

The incumbent makes sure that UNESCO's global narrative and vision is reflected in each and every message sent on social media platforms, in all of the official languages of UNESCO. S/He is also the main interlocutor for the monitoring and social listening on UNESCO's social media presence, giving insights on key performance indicators and statistics, ensuring the strengthening of UNESCO's presence and impact.

In particular, the incumbent will:

Long Description

1. Implementation of the Social Media Strategy & Guidelines

• Work with Sectors' communications focal points and CPE's communications specialists to ensure message consistency and graphic coherence, to create engaging social content.
• Coordinate with the Communications Strategic Planning and Priorities team to update the Communications Planning Grid with social media input and ensure that activities focus on UNESCO's communications priorities.

  Short Description

  2. Coordination of social media campaigns

  • Develop and assess social media components for communications campaigns and contribute to the design of strategies to maximize outreach to global audiences and increase awareness on the UNESCO role, messages, activities, and special events, through organic, earned and paid media on social media platforms.

    Long Description

    3. Development of social media content

    • Assist in the strategical planning, creating and editing of engaging multimedia content to further develop UNESCO presence on a range of major social media platforms.
    • Maintain a consistent brand tone on different social media platforms, in all UNESCO official languages.
    • Review, fact-check, and edit completed work before posting.
    • Ensure that all produced materials are accurate and of high quality.
    • Ensure multilingual production and sharing of social media content.

      Long Description

      4. Monitoring and evaluation of communication material on social media platforms

      • Monitor and evaluate results and impact of communication materials on social media platforms, reporting on developments, trends and attitudes, including demographic analyses of target audiences, through the use of social media listening tools, including talkwalker and other relevant tools.

        COMPETENCIES (Core / Managerial) Communication (C)Accountability (C)Innovation (C)Knowledge sharing and continuous improvement (C)Planning and organizing (C)Results focus (C)Teamwork (C)Professionalism (C)

        - For detailed information, please consult the UNESCO Competency Framework.

        REQUIRED QUALIFICATIONS

        Education

      • Advanced university degree (Master's or equivalent) in global politics, strategic management or mass media communications or a related field.

        Work Experience

      • A minimum of 2 years of relevant professional experience in social media with proven social media campaigning experience, of which preferably 1 year acquired at international level.
      • Proven experience in planning, organizing and coordinating social media teams.

        Skills and Competencies

      • Excellent writing and editorial skills.
    • Proficiency with video and photo editing tools.
  • Demonstrated ability to keep abreast of social media trends.
• Advanced knowledge of internet, social media, SEO and web analytics technologies.

Languages

DESIRABLE QUALIFICATIONS

Work Experience